A model for the electromechanics of lipid bilayers, accounting for flexoelectricity, is
obtained as the thin-film limit of the continuum electrodynamics of nematic liquid
crystals. A priori restrictions on the polarization field consistent with minimum
energy considerations effectively decouple the leading-order membrane problem from
the computation of the self field, yielding a substantial simplification vis a vis the
three-dimensional theory. Examples illustrate the strong interplay between the
electric field and membrane geometry.