Let X ⊂Pn+1(C) be a
projective hypersurface and p ∈ X. The third contact cone of X at p, Cp3, is the set
of all lines in Pn+1 having contact ≥ 4 with X at p. If dimX ≥ 3 then the map p↦
(projective moduli of Cp3) usually is a local immersion (answering a conjecture of
Griffiths and Harris), and one can prove a rigidity theorem: X is determined by the
projective moduli of its Cp3’s and certain fourth order invariants. This immersion
property may fail e.g. if X is a homogeneous space. We study this case
also.