We investigate the relationship
between the facial structure of the unit ball of an operator algebra 𝒜 and its
algebraic structure, including the hereditary subalgebras and the socle of 𝒜. Many
questions about the facial structure of 𝒜 are studied with the aid of representation
theory. For that purpose we establish the existence of reduced atomic type
representations for certain nonselfadjoint operator algebras. Our results are
applicable to C∗-algebras, strongly maximal TAF algebras, free semigroup algebras
and various semicrossed products.