We prove that the Balmer spectrum of a tensor triangulated category is
homeomorphic to the Zariski spectrum of its graded central ring, provided the
triangulated category is generated by its tensor unit and the graded central ring is
noetherian and regular in a weak sense. There follows a classification of all thick
subcategories, and the result extends to the compactly generated setting to yield
a classification of all localizing subcategories as well as the analog of the
telescope conjecture. This generalizes results of Shamir for commutative ring
spectra.